How Taco Bell Balances Purpose And Playfulness

How Taco Bell Balances Purpose And Playfulness

As a brand, Taco Bell has maintained the mantle of a playful provocateur, with many associating the brand only with cheesy menu items (and stunts). But Global Chief Brand Officer Marisa Thalberg wants to deepen and expand that story.  Read on to learn about Taco Bell’s under-the-radar purpose-driven programs, her self-aware approach to brand, and how she balances work and life while staying inspired. Taco Bell’s Live Más ScholarshipTaco Bell Aaron Kwittken: You went from cosmetics and beauty to Taco Bell, which if you look at it from a brand…

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