t was a college project with a difference and students of Nagpur’s Tirpude Institute of Management Education loved every bit of it. MADness (Management Aptitude Development) was a college project which rather than taking the traditional route of simulating sales, marketing and businesses goal situations asked its students to show their ‘human side’.
Lalit Khullar, director of the college, said, “We had students of second semester trying to make a difference to the city. The project was titled ‘Adding Colours To Life’ and students had to do something meaningful for the city and its inhabitants. Some students collected mosquito nets and distributed it to poor families, some focused on creating awareness about Nagpur police’s strict enforcement of the helmet rule for two wheeler riders. Their success lay in how much awareness they could create and how much help they could provide to the direct beneficiaries.”
Students did not focus only on the human inhabitants of Nagpur – the birds also got relief from the sweltering summer heat. Khullar, said, “Students created awareness among citizens on how they can install pyayoos (water bowls for birds) so that the scorching 46 degree celcius plus scorching heat does not get to them. The theme of Adding Colours to Life meant exactly this. We wanted students to spread happiness by creating awareness about our social responsibilities.”